‚Äč ICB's New Take: The New Future Fresh SS15 Campaign | ICB /News
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2015-02-05

ICB's New Take: The New Future Fresh SS15 Campaign

ICB’s newest campaign, shot by Daniel Jackson at Pier 59 Studios in New York, celebrates a new era for ICB girls all over the world. The SS15 campaign highlights new concepts, introduces a whole new edge, and features fresh ICB Muses Hanne Gaby Odiele, Meghan Collison, Nastya Sten, JiHye Park, and Stina Rapp.

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ICB SS15 Campaign by Daniel Jackson

Styled by Tiina Laakkonen, with creative direction by Chris Simmonds, ICB’s newest campaign also features make up by Hannah Murray and hair by Dider Malige.

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ICB SS15 Campaign by Daniel Jackson

The unveiling of this campaign marks an exciting era for ICB, as well as fresh, and future directions towards the way we communicate our campaigns, image, and global visions.

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ICB SS15 Campaign by Daniel Jackson

This month ICB will launch a 5,000-copy newspaper called #THEFASHIONDAILY which will be released just in time for New York Fashion Week. This bold move fully endeavors to establish ICB as a strong, global mainstay in the future of fashion.

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Behind the Scenes Photo by Masha Maltsava

With the future fully envisioned this Spring, ICB will also celebrate its 20th anniversary with the release of the Fall 2015 campaign slated for later this year. Since ICB’s inception in 1995, Michael Kors, Victor & Rolf, Stephen Meisel, Lori Goldstein, Terry Richardson, Milla Jovevich, Camilla Nickerson, Peter Lindberg, Magnus Berger & Tenzin Wild, Patrick Demarchelier, and most recently Prabal Gurung have been the mainstay contributors, displaying and lending their epic talents to the history of the brand. 

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Behind the Scenes Photo by Masha Maltsava

With design studios in New York and Tokyo, ICB has revolutionized the idea of the world as a single fashion marketplace. ICB retail stores are located in Japan, Korea and Singapore. Beyond 2015, USA stand-alone stores will be slated to open in early 2016. International partners and retailers include Isetan, Ginza Matsuya, Marunouchi, Harvey Nichols Hong Kong, Intermix and Shopbop.com.

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Behind the Scenes Photo by Masha Maltsava

We’ve come a very long way as a brand that has dedicated itself to finding the very best designers, and visual concepts that identify the pulse of future innovations in style and everyday urban wear. Let’s all raise our glasses of champagne, saki, and…well let’s all raise our hands up for ICB!

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