#IWANTMYICB Concept 2 Rooftop Campaign Celebration | ICB /News
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2015-07-30

#IWANTMYICB Concept 2 Rooftop Campaign Celebration

Last night ICB gathered our favorite ICB girls at Azul on the Rooftop in Soho, NYC to toast the launch of the #IWANTMYICB campaign with our campaign models and hosts Britt Maren, Sheila Marquez, and Vasilisa Pavlova.  DJ Elle Dee spun as guests enjoy spiked Kelvin Slushies, cocktails, tacos and bocadillos as the sun set over the New York skyline. We were excited to continue the Fall campaign celebration tradition after last year’s Concept 1: Fashion & Hip-Hop celebration with Def Jam Records. 

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VIP attendance included a bevy of models and NYC it-girls including Alexandra Richards, Sara Blomqvist, Emma Stern, Jenna Klein, Aleali May, Cory Kennedy and Marique Shimmel. 

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Inspired by political action posters, the “#IWANTMYICB” campaign celebrates the ICBNYC.com shop launch, featuring ICB Fall 2015. The shop debuts with our Fall 2015 Pullover Wrap scarves - a fashion editor favorite from the Fall 2015 ICB Collection. 

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The #IWANTMYICB Campaign will appear at ICBNYC.com, across ICB social channels, and in a wild posting campaign across downtown NYC. Stay tuned as we reveal more!

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