Never one to follow the crowd, ICB launched the Fall Winter 2015 collection at New York Fashion Week with a change-up in the runway game, instead staging the ICB girl’s NYC apartment to debut the collection’s wares in a new way.
Intelligent layering, plush knits, and a focus on the ICB girl’s confident attitude shone through in the collection’s debut at the Glasshouses in NYC. Original music by Dev Hynes, also known as Blood Orange, played throughout with candles by Diptyque scenting the air.
Models including Mona Matsuoka, Kasia Jujeczka and Herieth Paul posed as roommates in the space, showing off the collection’s pops of ruby and poppy orange within the palette of cool grays.
Styled by Stevie Dance, the aim of Fall Winter 2015 is thought out layering that looks effortless. The collection is about the ICB girl’s cool, confident ease of dressing without sacrificing style.